In the history of advertising, there have been some truly great advertising taglines. “The ultimate driving machine” for BMW. “Understanding comes with Time.” for Time Magazine. My current favorite, “We have the meats.” for Arby’s. And of course, the classic, “Just Do It.” for Nike. Those are all great, but for my money, the greatest tagline ever written was written for Club Med. It read, “Club Med. The antidote for civilization.” Now, I ask you, is that, or is that not, the greatest tagline ever written? Taglines just don’t get any better than that. If you disagree, well, you’re entitled to your own misguided opinion, but you are just wrong.
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